History

2022 - 23

• Opened 14 EBO’s
• Launched rainwear series under Dollar Protect
• Roped in Saif Ali Khan as the Brand ambassador for Dollar Lehar
• Associated as a principal sponsor with Rajasthan Royals for the second year in the 16 th edition of IPL

2021 - 22

• Debuted Airport TVC featuring the new Dollar Logo.
• Formed a Joint Venture with G.O.A.T. Brand Labs Pte. Limited.
• Opened the first Exclusive Brand Outlet (EBO) in Ayodhya.
• Provided free Covid-19 vaccinations to all Dollar employees.
• Honored with the ‘Most Admirable Brand Award’ by The Brand Story.
• Made exclusive Dollar products available at Baazar Kolkata outlets.
• Launched the ‘Aparajeyo’ Social Media Campaign in collaboration with The Wall to honor real-life heroes.
• Released a new TV commercial with Akshay Kumar – ‘Dollar Upar gaya’.
• Initiated the #NOWISTHETIME social media campaign to celebrate International Women’s Day.
• Became Principal Sponsors of Rajasthan Royals for the 15th edition of the IPL.
• Unveiled Vision 2025 to mark 50 Glorious Years of Dollar.
• Mr. Ranjit Barthakur from Royal Multisport Pvt. Ltd. (IPL-Rajasthan Royals) felicitated Mr. Vinod Kumar Gupta for Dollar’s 50 years of excellence.
• Dollar Woman introduced a new lingerie line.
• Appointed Bollywood actress Yami Gautam as the brand ambassador for Dollar Missy.
• Launched a new EBO in New Delhi at Tilaknagar.

2020 - 21

• Revitalized the brand identity with a fresh Brand Architecture.
• Released new television commercials for both the men’s and women’s collections.
• Introduced a new line of Anti-Viral Products, including masks for both men and women, and innerwear for men.
• Commissioned a 4 MW Solar Power Plant, a key element of the ‘Green Mission’ initiative. 

2019 - 20

• Launched the #UngliUthanaFitHaiBoss election campaign to raise awareness about the importance of voting as a civic duty.
• Awarded the Times Business Award, Kolkata for ‘Best in Men’s Hosiery’ in 2019.
• Honored with ET’s Most Promising Brand Award in 2019.
• Mr. Dindayal Gupta, Chairman Emeritus of Dollar Industries Limited, received the West Bengal Hosiery Association ‘Hall Of Fame’ Award in 2020.

2018 - 19

• Shares of Dollar Industries Limited were listed on the Bombay Stock Exchange (BSE) on 7th June, 2018.
• In October 2018, launched Pepe Jeans Innerfashion in select regions of South India.

2017 - 18

• Shares of Dollar Industries Limited were listed on the National Stock Exchange (NSE) on 21st April 2017.
• Formed a Joint Venture with Pepe Jeans Europe to produce and market a premium line of fashion innerwear, loungewear, gym wear, sleepwear, and tracksuits for both adults and kids in India.

2016 - 17

• Expanded into the MRT (Modern Retail Trade) and e-commerce platforms.
• Achieved 2% of overall revenue from Force NXT within just a year of its launch.
• Broadened the product offerings in the Dollar Bigboss and Missy ranges.

2015 - 16

• Became the top-selling innerwear brand in the UAE and Middle East regions.
• Grew to over 80,000 Multi-Brand Outlets (MBOs) across India.
• Secured a significant 15% market share in the branded hosiery segment.

2014 - 15

• The brand enhanced its market presence across all 29 states in India.

2009 - 10

• Dollar Industries Ltd. proudly received the ‘National Awards for BEST BRAND and EXCELLENCE’ in the men’s innerwear category from CMAI for the third consecutive time.
• Appointed Bollywood actor Akshay Kumar as the brand ambassador for Dollar Bigboss.

2007 - 08

• In 2008, the company was registered as a limited company and rebranded itself as Dollar Industries Ltd.
• Dollar Industries Ltd. was honored with the ‘National Award for BEST BRAND and EXCELLENCE’ in the men’s innerwear category from CMAI for the second time.

2005 - 06

• In 2005, Bhawani Textiles transitioned into Bhawani Textiles Ltd.
• Brought on board Bollywood actor Salman Khan as the brand ambassador for Dollar Club.
• Dollar Industries received the ‘National Awards for BEST BRAND and EXCELLENCE’ in the men’s innerwear category from the Clothing Manufacturers Association of India (CMAI).

2000 - 01

• Bhawani Textiles established the Dollar Foundation to carry out its Corporate Social Responsibility (CSR) initiatives.

1972 - 73

• In 1972-73, Shri Dindayal Gupta founded his proprietary firm, Bhawani Textiles.

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